Demand Generation Campaign Manager – Pleasanton, CA

Our client’s mission is to provide sales folks and marketers with creative approaches to best practice techniques by offering research backed framework for customer lifecycles. There are custom workshops and subscription based packages for all channels. Our client is the only company offering this type of service at scale.

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Job Description

Our client is looking for a Marketo (necessary) focused demand generation marketer to join their collaborative, passionate team. This role would directly report into, and work side by side, with the Director of Integrated Campaigns in efforts to expand the bandwidth of their marketing efforts. You will be supporting and have close alignment with 8 individual seasoned opportunity managers (SDR’s) to incorporate an ABM centric strategy for the pipeline while creating and executing campaigns in Marketo.

Role & Responsibilities

  • Scale, develop and measure marketing campaigns focusing on ABM
  • Create demand generation programs to drive pipeline
  • SFDC and Marketo SAVVY – leverage all automation capabilities
  • Structure tailored lead routing, creation and nurture programs for a territory
  • Collaboratively work with experienced SDR’s to set objectives, manage resources, and create DG processes for events & best practice follow up
  • Be a liaison between marketing and sales operations to ensure growth of account engagement
  • Define key KPI’s with Lead Managers to reach revenue goal

Required Skills & Experience

  • MARKETO AND SFDC (automation) best practices experience (necessary)
  • Social personality with a passion for marketing
  • Willingness to travel
  • 3+ years marketing experience
  • Excellent social and written communications skills
Apply for this job: Demand Generation Campaign Manager – Pleasanton, CA