Marketing Automation Manager – Minneapolis, MN

Parqa (A Versique Company) is a demand activation agency that helps companies grow by attracting, engaging, nurturing, and converting qualified leads through digital marketing strategies and tactics – including SEO, PPC, content marketing, blogging, social media management, and more.

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Why Work at Versique?

Parqa (A Versique Company) is a demand activation agency that helps companies grow by attracting, engaging, nurturing, and converting qualified leads through digital marketing strategies and tactics – including SEO, PPC, content marketing, blogging, social media management, and more.

 

Job Description

Parqa is hiring an experienced Marketing Automation Manager to join our rapidly growing start-up digital marketing agency. The agency has experienced over 75% growth over the last two years.

Role & Responsibilities

  • Conceive, write, and execute compelling, actionable email communications for a variety of customer types
  • Synthesize sometimes complex technical product content into compelling, actionable content that produce high response and engagement rates
  • Own the email marketing and automation efforts end-to-end, to include: ideation, email and workflow creation, back-end analysis and reporting, optimization, editing, proofing, submitting for approval, and adhering to a marketing production schedule.
  • Collaborate with manufacturer partners to create compelling email communications in support of broader co-op marketing programs
  • Stellar writing, editing, proofreading, grammar, spelling and punctuation skills. Experience and ability to interpret product or business information and convert it into clear, easy, and consumable customer communications
  • Basic social media management and execution, including: posts, promotions, advertising, and engagement
  • Write creative briefs and marketing communications, and provide direction for compelling marketing deliverables
  • Actively monitor campaign performance and demand gen metrics to make recommendations by sharing key marketing materials among internal/external groups.
  • Understand challenges facing customer segments, products’ value propositions and how customers can use our clients products to solve their challenges

Required Skills & Experience

  • BA/BS in Marketing, Journalism, or Communications preferred
  • The ideal candidate will have a combination of demand gen, digital marketing, content marketing, brand management, advertising, public relations and/or related marketing communications experience.
  • Exceptional communications skills, particularly for writing and editing, along with creativity and sense of design
  • Analytical ability and quantitative skills with demonstrated campaign metric and ROI preferred
  • Highly organized individual with desire to continuously improve processes
  • Ability to think proactively and manage multiple projects
  • Strong project management skills
  • Ability to think strategically
Apply for this job: Marketing Automation Manager – Minneapolis, MN