Candidate Lead Generation

Parqa for Staffing can help drive the top industry talent to your website

As the job market continues to rebound, the pressure to find more qualified candidates begins to mount. The most qualified candidates are not on the market for long, so it’s critical for recruiters to act quickly and with precision. But how do you expedite a recruiting process when you don’t have the candidate you need to fill a position? It’s time to start assembling top notch candidates.

Does your existing candidate recruitment strategy revolve around recruiting through job boards (LinkedIn, etc.), using your recruiter’s personal networks, the team’s networks and searching the ATS or candidate database?  While this strategy incorporates a variety of recruitment tactics and is a great first step, the growth potential with this strategy is limited, and you’re likely losing out on connecting with hundreds of talented industry professionals each week.  The more time your recruiters spend scouring their professional networks, the less time they have to place candidates, fill open positions/reqs, and work on developing new client relationships, which is why it’s important to drive candidates to your website.

"I never thought it was possible that the internet could provide as many qualified leads as it has. Now I'm not only a believer, I'm an advocate."

Joe Reardon - Managing Director, Finance & Accounting

How Parqa Can Help

As sister company to Versique, an executive search firm specializing in a number of practice areas, Parqa understands how to find the best candidates – and better yet, help the best candidates find you. In today’s technology based world, most candidates begin their job search online. But if they can’t find you, they can’t apply! That’s why Versique turned to our in-house online marketing team – Parqa – to help build our brand awareness and generate more qualified candidates. Now we seek to improve other staffing firms by implementing our industry proven online marketing strategies.

Our fully certified online marketing team can help generate the candidate leads that your recruiters need, while building a strong, visible brand presence for your firm. With a well timed, properly executed online marketing strategy, your firm will become a trusted resource for the top candidates in your area.

Candidate lead generation incorporates a number of strategies and channels, including:

What happens when your candidate submissions outnumber your client openings? Parqa can also help you generate more clients!

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Google AdWords

Parqa maintains a Certified Google Partners status. This means that each member of the Parqa online marketing team is Google AdWords certified. Layer-11

Google Analytics

Every member of the Online Marketing team at Parqa has passed the Google Analytics Individual Qualification exam.


Bing Ads

All members of the Parqa Online Marketing team are Accredited Professionals.