Do Core Values Drive Your Company’s Decisions?

by Dave Lindstrom

The uncertainty of the current COVID-19 pandemic has created a world in which businesses and individuals are focused on how they will make ends meet and keep the lights on. Here at Versique, we’ve had our bumps in the road just like any other company. But we haven’t let that get in the way of our core values. One of our core values is community engagement.

We try to be a leader in the community by giving back and sharing the feel-good stories. However, to be recognized as a true leader, can we just do things the same way as everyone else? It is how we lead when things are falling apart around us that truly defines us as a leader.

When a company releases information online it generally has one ultimate goal, to generate revenue! Whether that is through building the brand up or creating thought leadership; the end game is always about increasing the business. 

As we were entering this unique time of business a few weeks ago, I, like so many others, was focused on how I would be able to do my job and feed my family. It was about this time that I noticed the tone of information that Versique was publishing was changing. Since the middle of March, Versique has put out several blogs and has been on several news outlets. 100% of the information contained in these outlets is geared towards helping companies and people navigate their way through this challenging situation. There have been no plugs for business or shameless “look at us” posts. It has been nothing other than providing valuable information to those who might need it. 

Now, I am not saying that we are above anybody else when it comes to wanting to generate revenue, because we are not. Versique is a for-profit business. I am just noticing things a little more as I sit at home in my kitchen which doubles as an office. I have come to realize even more that there is more to life than work and there is more to work than money. If you truly believe that the company for which you work makes a difference in the lives of not just their employees but their entire community, that takes things to an entirely different level. 

Versique and its leadership have always believed that the core values of the company are more than just words posted on a wall, they must be who we truly are. As we navigate through these crazy times. I take pride in the fact that I work for a company that puts people before profits.

That doesn’t mean that we are immune from having to evaluate and make corrections based on business, but it does mean that we are able to focus on trying to do the right thing simply because it is the right thing to do. Whether that is donating time, money, clothing, or any of the countless things that Versique supports throughout the year. Even down to supporting each of its employees and their community passions away from the office. When things go awry, Versique has proven that its Core Values are not just decoration, but they guide all of the decisions and help people succeed. 

Isn’t that what leaders do?

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