Business Unit VP (ID:43077)
Join this exciting, employee-owned company based in the heart of the Midwest! Passion drives the business as they work to become the most well-known name in various outdoor industries including hunting, ice fishing, gardening, camping and more. Wisconsin Headquarters houses a rapidly growing team of over 130 employees. The commitment to innovation and quality has been exceeding customer expectations for decades with no sign of slowing down.
This position is responsible for the growth, profitability and success of an important business unit, regardless of internal or external obstacles. Specifically, the Vice President must set and communicate an overall vision and market strategy for how each product line can succeed in both the near and long term. Ultimately, this position is responsible for product development, product management, and all aspects of marketing including pricing, advertising, and channel strategies. This role supervises all Business Units marketing and product development staff. The Vice President is the owner of the P & L for the Business Unit and reports directly to the CEO.

Roles and Responsibilities:
  • Create and implement both short-term and long-term vision and strategy for growth of the Business Unit.
  • Manage bottom line profit and loss of the Business Unit, including product development, product management, and marketing.
  • Manage all personnel and resources in the following areas of the product lines: Marketing, Product Development, and Quality Assurance.
  • Establish a vision to advance the continued improvement of brand equity of Business Unit brands.
  • Create and lead the implementation of marketing strategies including identifying, recruiting and partnering with key influencers and developing advertising campaigns and other promotional strategies.
  • Lead interdepartmental process improvement projects.
  • Oversee the management of inventory and forecasting for the Business Unit
  • Recruit, train, and/or develop the Business Unit personnel to facilitate long term success for the organization.
  • Lead and inspire people to act and accept accountability and encourage a sense of purpose and enthusiasm.
  • Travel both domestically and internationally to help set-up and develop new and existing supply chains.

Required Skills and Experience:
  • Bachelor’s Degree in business or engineering. MBA preferred.
  • Over 10 years in a high-ranking marketing, advertising, product management, business development or new product development position, preferably in a durable consumer products environment.
  • Entrepreneurial-focused management experience is a plus.
  • Experience resolving daily internal and external problems and challenges that affect financial and market success of the business unit.
  • Excellent verbal and written communication skills.
  • Ability to clearly and effectively present to the business’s stakeholders reporting on various aspects of the product’s development, from marketing, research, analytics, management, and profitability. 
  • Ability to demonstrate a rich blend of analytical, creative, and strategic problem-solving talents.
  • Possess a high degree of professional as well as personal integrity, an ability to work effectively in a group setting and the ability to move that group in a unified direction.
  • Demonstrate an ability to effectively communicate, motivate, and inspire cross-functional teams.
  • Exceptional analytical skills will be necessary for driving a successful department and lead the business and product to the achievement of its financial goals.
  • Ability to define and analyze numerous product metrics and know when and how to apply each in order to influence the success of the product.
  • Ability to think strategically and will possess instincts for identifying opportunities.

About Versique:
Versique is a high-performance recruiting firm based in Minneapolis, MN specializing in interim solutions, direct hire, and executive leadership search. We believe people are the ultimate business advantage. Our experienced functional recruiting teams work within a variety of areas of expertise (HR, Finance & Accounting, Demand Generation, IT, and Engineering) and broad industries (Healthcare, Banking, Consumer Packaged Goods, Manufacturing, Private Equity, and Family-Owned). Voted as a “Star Tribune Best Places to Work” three years in a row by our employees, Versique is one of the largest and fastest growing staffing and recruiting firms in the Midwest. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in its pronunciation: ver-seek.

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.



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Business Unit VP (ID:43077)

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