Content Manager

Versique is a single-source talent-acquisition firm specializing in recruitment throughout Minnesota

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Job Description

Job Description

Are you a talented creator of content?  We are looking for a marketer to help us capitalize on the reputation our business has built as the leading provider in the space.  If you are looking for a role in an exciting and evolving group that is poised to make even bigger waves in the market, this is the job for you!

Day to Day Responsibilities:

  • Develop and execute awareness programs leveraging a variety of owned and paid marketing channels such as web, social media, advertising, PPC, and third-party publications and sites.
  • Identify additional channels that will help further build awareness in our targeted geographies.
  • Assist with development of key messages for target personas.
  • Develop and execute the content strategy that will include thought leadership, case studies, articles, social posts, sell sheets, sales presentations, speaking session topics, webinar topics, and industry award submissions.
  • Coordinate with internal communications partners and PR agencies on content and messages to leverage with the media.
  • Measure the success and results of campaigns & programs, re-calibrating content and programs to maximize results as needed.

 

Qualifications & Skills:

  • 4 – 8 years of B2B marketing experience.
  • Undergraduate degree in marketing, business or related field required.
  • Experience developing content and external awareness programs required. 
  • Experience with account-based marketing a plus.
  • Global marketing experience (UK and/or Asia) a plus, but not required.
  • Ability to develop a deep understanding of prospective clients/personas
  • Strong creative writer and editor with the ability to turn complex topics into bold, engaging stories and messages.
  • Ability to prioritize high impact activities and complete deliverables on a timely basis.
  • Strong internal and external communicator at all levels.
  • Flexible and able to adapt quickly to change.
  • Financial services or legal services marketing experience a plus.
  • Proficient knowledge of Microsoft Office.

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