Demand Generation Lead
We are looking for a highly skilled B2B Demand Generation Leader to join our B2B SaaS/Fintech client's marketing team.

We are looking for a goal-oriented, data-driven Demand Generation Leader to join our client’s marketing team. In this role, you’ll lead a team responsible for developing, executing, and optimizing demand generation, ABM, nurturing, customer referral, and paid programs.

This position will report directly to the VP of Marketing and will have 2 direct reports.

 

Role & Responsibilities:

  • Lead the planning, development, and execution of demand-generating (top of funnel) and deal-accelerating (mid-bottom funnel) campaigns and ABM programs
  • Develop a thorough understanding of audience segments and needs at different stages throughout the buyer’s journey
  • Design funnel KPIs and implement analytics, track and report on metrics, and make recommendations for ongoing improvements
  • Oversee the budget and track spending to understand and improve customer acquisition costs

Required Skills & Experience:

  • 5-8+ years of experience in B2B demand generation experience
  • Track record of building both successful demand generation and ABM programs
  • Proficiency with B2B marketing technology such as Hubspot, LinkedIn, Google Ads
  • Experience tracking full-funnel marketing metrics, A/B testing, and campaign analysis
  • Adept at analyzing campaign data to determine program effectiveness
  • Knowledge of payments industry is a plus
  • Experience in a B2B2C business model is a plus

About Versique

Versique is one of the largest recruiting firms in the Midwest and specializes in both consulting and permanent placement. With a valuable blend of functional, industry and recruiting experience, our award-winning team of headhunters has a proven track record of delivering exceptional talent acquisition solutions. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in it’s pronunciation: ver-seek.

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.

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