Demand Generation Manager
Our client has engineered a transformative software that has opened a new approach to full scale business process/insights planning. They are growing teams in multiple departments after a serious amount funding (almost $80m so far in 6 years.)
Roles & Responsibilities:
- Create Demand Generation (DG) programs that drive ROI directly with the Sales & Marketing teams.
- Develop innovative Account Based Marketing (ABM) campaigns to build pipeline.
- Own the marketing strategy for the specific region while also maintaining the brand presence.
- Partner with regional sales leaders and corporate marketing teams to implement, build and execute marketing strategies that align with sales initiatives.
- Take ownership of allocating the marketing budget and forecasting ROI.
- Evolve and expand events in the regional area in efforts to increase engagement.
Required Skills & Experience:
- Bachelor's degree, MBA preferred
- B2B marketing experience necessary for the role
- ABM skills required
- Proven track record of implementing & creating DG programs
- Marketing Automation a must and expert skills in Salesforce highly preferred