Demand Generation Manager

Our client has engineered a transformative software that has opened a new approach to full scale business process/insights planning. They are growing teams in multiple departments after a serious amount funding (almost $80m so far in 6 years.)

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Job Description

Roles & Responsibilities:

  • Create Demand Generation (DG) programs that drive ROI directly with the Sales & Marketing teams.
  • Develop innovative Account Based Marketing (ABM) campaigns to build pipeline.
  • Own the marketing strategy for the specific region while also maintaining the brand presence.
  • Partner with regional sales leaders and corporate marketing teams to implement, build and execute marketing strategies that align with sales initiatives.
  • Take ownership of allocating the marketing budget and forecasting ROI.
  • Evolve and expand events in the regional area in efforts to increase engagement.

Required Skills & Experience: 

  • Bachelor's degree, MBA preferred
  • B2B marketing experience necessary for the role
  • ABM skills required
  • Proven track record of implementing & creating DG programs
  • Marketing Automation a must and expert skills in Salesforce highly preferred

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