Demand Generation Manager
We are looking for a highly skilled Demand Generation Manager to join our client's growing team.

We are looking for a strong, innovative B2B marketing professional to join our client’s growing marketing team. As the Demand Generation Manager, you will support our global acquisition and expansion strategies. You will be responsible for developing and executing campaigns and events that generate new logos and increase business at existing customers.

This role reports directly to the Director of Global Demand Generation.  

Role & Responsibilities:

  • Develop, tailor, test, launch, and measure campaigns and target account programs
  • Analyze all aspects of the conversion funnel, identify the largest areas for optimization, and implement strategies to capitalize on opportunities
  • Own and drive all demand generation programs including SEO, SEM, paid social, and existing customer marketing initiatives
  • Drive the planning, pre-event promotion, project management, and post-event follow up for events (webinars, live and virtual conferences, trade shows, etc.)
  • Collaborate with content marketing, design, and commercial enablement teams to generate new program ideas and follow through on execution

Required Skills & Experience:

  • 5+ years of demand generation experience at a B2B company needed
  • Strong analytical, decision-making and project management skills
  • Exceptional ability to write and produce engaging content, ability to write quickly and concisely for non-technical audiences
  • Marketo, Salesforce, Drift, and SalesLoft experience highly preferred
  • Must be a practitioner of inbound marketing and content marketing strategies
  • Storyteller at heart, excellent verbal, and written communication skills necessary
  • Entrepreneurial attitude, self-motivated and highly results-driven in a fast-paced and deadline-driven environment

About Versique:

Versique is a high-performance recruiting firm based in Minneapolis, MN specializing in interim solutions, direct hire, and executive leadership search. We believe people are the ultimate business advantage. Our experienced functional recruiting teams work within a variety of areas of expertise (HR, Finance & Accounting, Demand Generation, IT, and Engineering) and broad industries (Healthcare, Banking, Consumer Packaged Goods, Manufacturing, Private Equity, and Family-Owned). Voted as a “Star Tribune Best Places to Work” three years in a row by our employees, Versique is one of the largest and fastest growing staffing and recruiting firms in the Midwest. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in its pronunciation: ver-seek.

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.


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Demand Generation Manager

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