Digital Marketing Specialist

Our client is looking for a Digital Marketing Specialist to join their marketing team!

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Job Description

Role & Responsibilities:

  • PLA program planning, optimization and reporting to drive the overall performance of Google & Bing Shopping Campaigns across multiple accounts.
  • Execute and deliver strategy and implementation for product listing ads marketing.
  • Pull and manipulate data from multiple sources, perform data analysis, identify key trends, develop optimization recommendations and strategies supported by data to meet and exceed KPI goals
  • Manage PLA program to budget, delivering regular metrics and improvement plans.
  • Responsible for ongoing bid adjustments, campaign optimization, tactical recommendations as well as new campaign & initiative launches
  • Own product feeds management, optimization, issue diagnosis & resolution
  • Own competitive PLA product pricing review & price management
  • Drive channel growth with responsibility for efficient bidding, surface new engine opportunities
  • Identify gaps in coverage through detailed SKU analysis, campaigns review and industry knowledge
  • Monitor program KPIs, performance data and prepare executive reporting
  • Collaborate with cross-functional teams to execute strategies


Required Skills & Experience:

  • 3-5 years of experience executing and running Google & Bing Shopping (PLA) Ads
  • Experience working with high volume sku counts
  • Experience creating, optimizing & maintaining product data feeds
  • Expert knowledge and extensive experience working with Google Ads, Bing Ads, Google/Bing Ad Editors and Merchant Centers
  • Extensive experience creating, optimizing & maintaining product data feeds; GoDataFeed & Channel Advisor experience a plus
  • A progressive understanding of the interrelationship between paid media and other digital channels
  • Previous experience with lead generation and offline revenue attribution
  • Expert Microsoft Excel skills with an understanding of pivot tables and vlookups
  • Bachelor’s Degree in Business, Mathematics, Statistics, Engineering or directly related quantitative field
  • Experience working in a fast-paced, high-growth environment with a sense of urgency; experience operating in a private or private equity-owned business is a plus
  • Google Ads, Google Shopping Ads and Google Analytics Certifications a plus
  • Experience with ecommerce content creation within such platforms as Magento or Miva a plus
  • Experience working with Salesforce and Netsuite reporting a plus

About Versique

Versique is one of the largest recruiting firms in the Midwest and specializes in both consulting and permanent placement. With a valuable blend of functional, industry and recruiting experience, our award-winning team of headhunters has a proven track record of delivering exceptional talent acquisition solutions. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in it’s pronunciation: ver-seek.

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.


Apply for this job: Digital Marketing Specialist