Director of Demand Gen

Our client is in hypergrowth mode as they have added some impressive partners to leverage their customizable ABM engagement platform. They are a marketing software company within the martech realm located in San Mateo, California.

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Job Description

This is a unique type of Demand Generation Leadership role as it’s utilizing the marketing software that it subscribes to it’s wide range of well-known clients such as Microsoft, Cisco, and WhiteHat Security. You’ll need to be an account based marketing (ABM) expert in the B2B space to thrive in this position.

Key responsibilities:

  • Be the “proof of concept” for the ABM engagement platform through demand generation programs
  • Redefine the elaborate lead nurturing programs in efforts to drive engagement for highly qualified leads (long sales cycle) – Quality vs. Quantity
  • Develop an ABM strategy to targeted top accounts and execute campaigns through various channels to drive ROI
  • Establish KPIs for all programs and track performance to ensure marketing plans are delivering expected business outcomes.
  • Dominate the personalized online interactions to targeted personas by creating key messaging strategies, organic search efforts, media buys, CPC spending and overall micro-site engagement
  • Demonstrate a strong commitment to ongoing sales alignment and sales enablement to ensure program success.
  • Get the right content, to the right person, at the right time

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Required skills:

  • 5+ years of experience in B2B marketing with expertise in ABM
  • Demand Generation leadership experience required with proven track record
  • Digital and Marketing Automation skills required
  • SFDC advanced knowledge a huge plus
  • Superior collaboration skills and an entrepreneur mindset desired
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Apply for this job: Director of Demand Gen