Director of Demand Generation

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Job Description

Our client is a B2B Fintech startup in NYC looking for a well-versed demand generation professional to help build their marketing machine from ground up. They’ve had tremendous growth with almost no marketing presence or efforts. They are seeking someone with a strong digital background to drive traffic to their website, own the paid media and demand generation spend, and raise more awareness of the brand.

Responsibilities:

  • Own and run campaigns through all marketing channels -outsourcing when needed.  
  • Bring the brand identity and service offering into the digital world through PPC, social, email, direct and paid media campaigns
  • Develop strategy and execute marketing campaigns to drive awareness and conversions, optimizing along the way based off the created key KPI’s
  • List segmentation based on past interaction history, lead score, and
  • Good understanding of paid media & SEO and generally dangerous in all things digital marketing  

Requirements:

  •  7+ years of experience in inbound, digital, and demand gen marketing
  • Experience with analytics, lead nurturing, and developing campaigns that engage customers
  • Marketing Automation experience required
  • Ability to make recommendations based on data  
  • Excellent at time allocation
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