Director of Demand Generation
Our client is a B2B Fintech startup in NYC looking for a well-versed demand generation professional to help build their marketing machine from ground up. They’ve had tremendous growth with almost no marketing presence or efforts. They are seeking someone with a strong digital background to drive traffic to their website, own the paid media and demand generation spend, and raise more awareness of the brand.
- Own and run campaigns through all marketing channels -outsourcing when needed.
- Bring the brand identity and service offering into the digital world through PPC, social, email, direct and paid media campaigns
- Develop strategy and execute marketing campaigns to drive awareness and conversions, optimizing along the way based off the created key KPI’s
- List segmentation based on past interaction history, lead score, and
- Good understanding of paid media & SEO and generally dangerous in all things digital marketing
- 7+ years of experience in inbound, digital, and demand gen marketing
- Experience with analytics, lead nurturing, and developing campaigns that engage customers
- Marketing Automation experience required
- Ability to make recommendations based on data
- Excellent at time allocation