Director of Demand Generation

We are looking for a highly skilled B2B marketer to build and drive the online marketing and demand generation programs, processes and systems for our client.

Apply for this job Apply for this job

Job Description


Role & Responsibilities:

  • Own all online marketing initiatives and demand generation campaigns across multiple channels
  • Build account-based marketing (ABM) strategies and programs to build pipeline
  • Track metrics throughout the marketing funnel and provide recommendations based on conversion data and analysis
  • Manage the marketing automation and CRM platforms (Hubspot, Salesforce, Intercom)
  • Oversee the database and list segmentation, nurture streams and campaigns to deliver insightful messaging and increase engagement
  • Partner with Sales and Product Marketing teams to ensure effective and consistent messaging
  • Create dashboards and reports to measure and analyze marketing campaign performance

Required Skills & Experience:

  • 6+ yrs. experience in high-tech B2B demand generation, enterprise focused preferred
  • Account-based marketing (ABM) experience necessary
  • Analytical mindset, data and metrics driven yet very personable and collaborative
  • Significant experience using Hubspot and leveraging marketing automation technology
  • Proven ability to create and execute successful integrated marketing campaigns
  • Proficient Salesforce user
  • Superb written, verbal communication and presentation skills


Apply for this job: Director of Demand Generation