Director of Demand Generation
Our client is a high growth Legal Technology company offering a unique B2B SaaS platform aimed at driving down legal services for big brand Fortune 500 clients. With a fantastic culture and a collaborative and approachable leadership team, they are seeking a rock star to take their marketing strategies to the next level. If that’s you, I would love to talk with you!

This role reports to the VP of Marketing and will own all things Demand Gen from our ABM initiatives targeting Fortune 500 companies to enhance their campaign strategies and operations.

They are looking for a data driven leader who has deep expertise in both the technology and strategy surrounding Demand Generation. ABM experience is a must for this role. You will partner closely with sales to drive engagement and pipeline growth in some of the largest companies in the world.

Roles & Responsibilities:

  • Build and execute strategy to drive engagement, pipeline, and revenue within our target markets
  • Collaborate with Sales Leadership to build out the ABM playbooks
  • Work across the organization to ensure systems, processes and measurements are in place
  • Operate using a test, learn and optimize approach to build effectiveness and efficiencies
  • We have tons of content, subject matter expertise and thought leadership. You will play a key role around driving the marketing efforts around these and working closely with others in the org on what else is needed to drive successful outcomes.
  • Using the existing wealth of content, subject matter expertise and thought leadership to drive successful campaigns and results

Required Skills & Experience:

  • 7+ years leading Demand Generation in a B2B SAAS organization
  • 5+ years management experience
  • Experience managing Marketing Operations
  • Advanced expertise in campaign management and ABM strategy and execution
  • Strong digital (SEO/SEM) skillset
  • Strong analytical and quantitative skills
  • Strong technical expertise in digital marketing, CRM and marketing automation tools e.g., Marketo, Hubspot etc.

About Versique:

Versique is one of the largest recruiting firms in the Midwest and specializes in both consulting and permanent placement. With a valuable blend of functional, industry and recruiting experience, our award-winning team of headhunters has a proven track record of delivering exceptional talent acquisition solutions. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in its pronunciation: ver-seek.

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.

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