Director of Marketing

Our client is looking for a B2B storyteller who can comfortably integrate technology into influential messaging that reaches the target audience and drives brand value.

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Job Description

Summary:

This individual will lead the brand and communications strategy, media relations, content marketing and events, and demand generation.               

Roles & Responsibilities:

  • Establish and execute integrated marketing plans on a quarterly and annual bases to promote the company’s brand, growth and engagement strategies
  • Collaborate closely with all internal teams to build creative marketing campaigns that drive innovation
  • Determine and control the marketing budget which includes expenditures across events, creative production, consultants, sponsorships and vendors
  • Be the content owner on company’s website, social media channels and recruiting platforms
  • Evaluate, track and report on marketing performance measures to continually improve ROI
  • Oversee day-to-day PR efforts: messaging, press, media relations, awards and speaking programs.

Required Skills & Experience:

  • 8+ years of marketing and communication experience; targeting enterprise B2B accounts
  • Experience working with sales and product organizations cross-functionally
  • Self-starter with the ability to make significant progress with minimal direction
  • Strategically skilled with high-levels of creativity and ability to think outside-the-box
  • Proven track record of exceptional design and execution of campaigns across PR, email, events and web
  • Excellent written and verbal communication

 

 
Apply for this job: Director of Marketing