Director of Marketing (ID:42025)
Are you a marketer who loves powersports and has experience working in the ATV/Motorcylce/ Snowmobile/Personal Water Craft or similar industry? Versique has engaged with a leading brand to fill an exciting Director of Marketing position.
Reporting directly to the Senior Vice President of Marketing, the Director of Marketing's primary focus is to increase stakeholder awareness and engagement, grow the portfolio of brands, and highlight the amazing impact the company has on the industry.  The ideal candidate will have extensive powersports experience working with internal and external stakeholders to drive revenue with a broad range of marketing experiences that range from events to digital initiatives.  This dynamic leader will lead a cross-functional hybrid team and will dotted line report to the leader of North America.

Roles & Responsibilities:
  • Strategize, develop, and implement integrated marketing to advance powersports brand identity and increase stakeholder awareness and understanding of the brand's value proposition.
  • Be the strategist and champion for the messaging and storytelling aimed at driving external and internal stakeholder engagement and growing powersports brands.
  • Lead activities to promote the company’s thought leadership and value proposition, media and public relations, and employee communications.
  • Collaborate with sales, product development and functional organizations across the company to achieve their business goals through communications and marketing consistent with the company’s brands and corporate messaging.
  • Oversee budget for marketing and communications initiatives to maximize opportunities and ROI.
  • Lead the development of performance dashboards and converting those results into actionable insights.
  • Maintain a detailed program roadmap and calendar, dashboards, and processes to regularly track marketing performance and impact versus the strategic plan.
  • Implement sponsorship, athlete and ride program strategy, including developing performance metrics and collaborating with global powersports leaders.
  • Develop and mentor the marketing and communications team, promoting a culture of high performance, continuous improvement and learning, and diversity and inclusiveness.
Required Skills and Experience:
  • 10+ years’ experience in managing and inspiring powersports marketing teams in multi-brand, multi-channel organizations.
  • Demonstrable experience in developing and executing efficient strategies and plans for all aspects of marketing and communications, including branding, product and thought leadership promotion, events, digital marketing and social media, and sponsorships.
  • Strong team player working collaboratively across organizational lines with a win-win mindset.
  • Hands-on, result-oriented, and a player/coach, including rolling up your sleeves and acting as high performing individual contributor when needed.
  • Excellent writing and messaging skills with a proven ability to articulate a clear, unique value proposition.
  • Experience leveraging and managing relationships with external vendor-resources to complement internal resources.
  • Enthusiastic self-starter that is organized and can define goals and prioritize your and your team’s work in a dynamic and at times ambiguous environment.
  • Ability to work under pressure and infuse a strong sense of urgency in others to adhere to tight, last-minute deadlines when they arise.
  • Experience working in a matrixed organization.
Preferred qualifications:
  • Bachelor’s degree in marketing, advertising, or sports marketing.
  • Successful track record in senior marketing roles and creating marketing campaigns.
  • Excellent leadership, communication, and decision-making skills.
  • Experience with digital and print marketing, content marketing, and social media marketing.
  • Proven ability to plan and manage budgets.
About Versique:
Versique is a high-performance recruiting firm based in Minneapolis, MN specializing in interim solutions, direct hire, and executive leadership search. We believe people are the ultimate business advantage. Our experienced functional recruiting teams work within a variety of areas of expertise (HR, Finance & Accounting, Demand Generation, IT, and Engineering) and broad industries (Healthcare, Banking, Consumer Packaged Goods, Manufacturing, Private Equity, and Family-Owned). Voted as a “Star Tribune Best Places to Work” three years in a row by our employees, Versique is one of the largest and fastest growing staffing and recruiting firms in the Midwest. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in its pronunciation: ver-seek.
Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.



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Director of Marketing (ID:42025)

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