Director, Product Marketing

Our client is a global financial technology firm servicing 350+ clients and managing over $500 billion in the hedge fund, institutional investment and the wealth management industries.

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Job Description

Job Description:

Our client is looking to hire their first Director of Product Marketing. We are looking for a self-starter who is highly technical, data-driven and strategic in their approach. The ideal candidate is someone who can think from 20,000 ft. above but also has an exceptional eye for detail.

Role Responsibilities:

  • Be the ultimate decision-maker for the global go-to-market strategy
  • Drive the content strategy to educate the market and acquire new business
  • Articulate personas and brand messaging by global segment
  • Take ownership of the sales enablement content
  • Develop presentations, digital and offline marketing collateral, sales enablement tools, web pages and additional materials tailored to variety of personas
  • Collect and own competitor intelligence and leverage that for our campaigns
  • Partner with the product team and establish the product roadmap process
  • Define buyer personas and the ideal customer
  • Perform regular market research and identify the overall market

Qualifications:

  • 5+ years in product marketing/management in the B2B SaaS space
  • Proven understanding of B2B SaaS sales process, preferably with a FinTech, Financial Services or Asset Management industry background
  • Experience working at the intersection of product, marketing and sales
  • Detail oriented with strong analytical and problem-solving abilities
  • Startup mentality with a can-do attitude and the ability to be flexible in a fast-paced environment
  • A storyteller at heart with excellent oral and written communication skills

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Apply for this job: Director, Product Marketing