Growth Marketing Leader
Are you a strategic growth marketer who likes to unlock potential on proven and new platforms, maximizing new customers and revenue? Do you like the strategy and execution of all campaigns and experimentations to grow new users and retain existing users? Then look no further.

This role will be involved with direct ownership of core KPIs, as well as the day-to-day management of the channels that will drive them. You’ll work very closely with Engineering, Design, and company Leadership to achieve maximum business impact.

 

Roles and Responsibilities:

  • Defining and driving strategic, operational, and organizational initiatives that enable the marketing, communications, and partnerships teams to accelerate growth.
  • Ownership of digital marketing strategies across paid, social, and SEM
  • Analyzing and reporting on campaigns performance (using SQL)
  • Owning the ideation, prioritization, and execution of channel launches & optimizations to drive growth.
  • Develop and launch new experiments, collaborating closely with Engineering, Design, and Content Strategy teams.
  • Defining audiences and behavioral triggers, helping write campaign copy, and measuring the results.

Required Skills & Experience:

  • 5 years of experience in growth marketing, driving user acquisition, engagement, retention, and go-to-market strategy.
  • Strong quantitative skills with experience in analyzing raw data, drawing conclusions, and making recommendations.
  • Ability to build growth projects and analyze/optimize results by leveraging SQL queries.
  • Hands-on experience driving campaigns on social platforms (Facebook/Instagram, Snapchat, TikTok). Experience managing mobile user acquisition strongly preferred.
  • The ability to understand your audience's needs and create impactful copy.
  • Deep experience with SQL and Excel.
  • Strong cross-functional skills and experience working with Product, Engineering, Design and Communications teams.

 

About Versique:

Versique is a high-performance recruiting firm based in Minneapolis, MN specializing in interim solutions, direct hire, and executive leadership search. We believe people are the ultimate business advantage. Our experienced functional recruiting teams work within a variety of areas of expertise (HR, Finance & Accounting, Demand Generation, IT, and Engineering) and broad industries (Healthcare, Banking, Consumer Packaged Goods, Manufacturing, Private Equity, and Family-Owned). Voted as a “Star Tribune Best Places to Work” three years in a row by our employees, Versique is one of the largest and fastest growing staffing and recruiting firms in the Midwest. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in its pronunciation: ver-seek.

 

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