Growth Marketing Manager
Our client offers a solution for healthcare savings and streamlined communication around any health care spend in correlation with HSA regulations.
Overview of responsibilities:
- Create a content strategy with compelling social media campaigns that are B2C focused
- Partner heavily with the Director of Demand Generation to understand marketing campaigns and decipher which channels to focus on for driving engagement
- Own the online brand presence of the company and increase utilization rates for the product within clients
- Improve the mobile experience by including SMS testing, push notifications and social aspects of communication
- Enhance the initial customer interaction all the way to measuring their journey with the product by scheduling touch points through a variety of channels
- Collaborate with the Product, Data, and UX teams to build out a plan to increase customer engagement and drive marketing strategy.
- BA + degree required
- 7+ years of a proven track record within marketing roles
- B2C and B2B expertise
- 2+ years in a growth focused marketing roles
- Healthcare or Fintech experience a plus