Growth Marketing Manager

Our client offers a solution for healthcare savings and streamlined communication around any health care spend in correlation with HSA regulations.

Apply for this job Apply for this job

Job Description

Overview of responsibilities:

  • Create a content strategy with compelling social media campaigns that are B2C focused
  • Partner heavily with the Director of Demand Generation to understand marketing campaigns and decipher which channels to focus on for driving engagement
  • Own the online brand presence of the company and increase utilization rates for the product within clients 
  • Improve the mobile experience by including SMS testing, push notifications and social aspects of communication
  • Enhance the initial customer interaction all the way to measuring their journey with the product by scheduling touch points through a variety of channels
  • Collaborate with the Product, Data, and UX teams to build out a plan to increase customer engagement and drive marketing strategy.

 

Required Skills:

  • BA + degree required
  • 7+ years of a proven track record within marketing roles
  • B2C and B2B expertise
  • 2+ years in a growth focused marketing roles
  • Healthcare or Fintech experience a plus
#LI-CJ1
 
Apply for this job: Growth Marketing Manager