Growth Marketing Manager

Our client is looking for a passionate B2C content-focused marketer to join their energetic, collaborative & fast-growing team.

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Job Description

This individual will lead the brand and communications strategy, media relations, content marketing and events, and demand generation.        

Responsibilities Include:

  • Understand the customer life-cycle and identify opportunities to motivate, engage and retain existing customers
  • Create compelling content and email copy to enhance customer engagement
  • Identify current customer’s life-cycle of engagement and create programs based on their motivations and behavioral use of the product
  • Conduct A/B testing, examine links and landing pages across customer touch points within the product (SMS messaging, push notifications, social, etc.) to measure success and improve performance
  • Partner with the Director of Demand Generation to understand marketing campaigns
  • Collaborate with cross-functional teams to drive marketing strategy

Required Skills & Experience:

  • BA Degree preferred
  • 2+ years of copywriting, content or campaign marketing experience
  • B2C and B2B expertise
  • Early stage start-up experience preferred, ideally in Fintech space
  • Strategically skilled with high-levels of creativity and ability to think outside-the-box

 

 
Apply for this job: Growth Marketing Manager