Growth Marketing Manager
Our client is looking for a passionate B2C content-focused marketer to join their energetic, collaborative & fast-growing team.
This individual will lead the brand and communications strategy, media relations, content marketing and events, and demand generation.
- Understand the customer life-cycle and identify opportunities to motivate, engage and retain existing customers
- Create compelling content and email copy to enhance customer engagement
- Identify current customer’s life-cycle of engagement and create programs based on their motivations and behavioral use of the product
- Conduct A/B testing, examine links and landing pages across customer touch points within the product (SMS messaging, push notifications, social, etc.) to measure success and improve performance
- Partner with the Director of Demand Generation to understand marketing campaigns
- Collaborate with cross-functional teams to drive marketing strategy
Required Skills & Experience:
- BA Degree preferred
- 2+ years of copywriting, content or campaign marketing experience
- B2C and B2B expertise
- Early stage start-up experience preferred, ideally in Fintech space
- Strategically skilled with high-levels of creativity and ability to think outside-the-box