Marketing Automation Specialist

Does working for a company that values personal growth, integrity, and relationship building as a few core focuses sound like an environment you’d like to be apart of? Our growing manufacturing client that is based out of Germany is rapidly gaining traction in the U.S. marketplace.

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Job Description

 

Our client is a global manufacturing technology process-enhancement company looking to grow their presence in the U.S. market. They are looking to bring on a Marketing Automation expert to own and develop their marketing technology efforts. This role is a blend of strategic and tactical marketing and requires hands-on experience leveraging an automation platform (Eloqua preferred.)  
 

Roles & Responsibilities:

  • Create compelling lead generation campaigns by utilizing the CRM database and Eloqua
  • Build out a reporting system that is scalable, attainable, and creates best data-backed practices (includes reporting to leadership)
  • Segment the data base to create a customer centric/ specific approach through omni-channel campaigns
  • Manage the relationship with the digital vendor for SEO, SEM, PPC and incorporate their metrics into your overall demand generation strategy
  • Coordinate with the European team to analyze campaign performance and prove out the U.S. market trajectory

Required Skills & Experience: 

  • Bachelor's degree, MBA preferred
  • 3+ years technical experience in CRM and Marketing Automation Technology (Eloqua Preferred)
  • Analytical reporting experience required
  • Global marketing experience preferred

 

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