Marketing & Communications Director

The Marketing & Communications Director is the "face of the organization" building a brand outside the organization as well as leading programs and initiatives throughout the hospital system itself for providers and staff alike.

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Job Description

GENERAL RESPONSIBILITIES:

  • Oversee and lead all Marketing & Communications strategies.
  • Participate with senior leadership in the development of the strategic plan as requested and bring forward new market trends and demands.
  • Collaborates with department Managers & Directors to develop marketing plans for their respective areas.
  • Hire, train, coach, provide feedback, and conduct annual performance appraisals for Marketing & Communications team members and interns.
  • Develop annual goals, objectives and plan for the marketing and communications area. Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
  • Leads & drives all brand strategy, development and execution.
  • Conduct and oversee all aspects of content and social media marketing.
  • Manages the organization's website & social media pages including Facebook, etc.
  • Identify and quantify potential return in new marketing channels.
  • Guides all community relations efforts to ensure we maintain a strong partnership with the community we serve. Participates in community planning and programs related to the needs of patients & employees.
  • Develop and manage the marketing & communications budget.
  • Other duties as assigned.

PREFERRED EDUCATION/EXPERIENCE:                                                           

  • Bachelor’s Degree in Marketing/Communications and five (5) to ten (10) years of progressive experience and leadership/management.  Healthcare preferred.

SKILL(S):

  • Strong creative skills and ability to innovate.
  • Demonstrated ability to effectively lead a marketing & communications team to achieve department goals and objectives.
  • Possess an outgoing personality that can successfully collaborate with employees, leaders, medical staff, patients and the community.
  • Outstanding teamwork and relationship management skills.
  • Exceptionally strong communication and presentation skills, both written and verbal, required.
  • Driven and self-motivated.
  • Keen attention to detail.
  • Positive, "can do" attitude.
  • Strong organizational & time management skills.
  • Must have the ability to define problems, establish facts, draw conclusions and demonstrate sound judgment.
  • Ability to work flexible hours as needed.
  • Proficient in social media strategy management.
  • Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution.
  • Demonstrated ability to make decisions in a changing environment and anticipate future needs.

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