Product Marketing Manager
Our global B2B SaaS client is looking for a Product Marketing Manager to join their innovative Marketing team.
Our client is looking for an experienced Product Marketing Manager to join their innovative Marketing team. In this role, you will be responsible for developing the positioning, messaging, and go-to-market strategy for products that empower unique experiences. You will collaborate with internal departments on product launch and promotion strategy to communicate the value of our client’s product offerings to both internal and external audiences.
Role & Responsibilities:
- Own messaging and market differentiation per target audience
- Manage the product and solution launch cycle and create collateral to bring new features to market
- Assist in the development of GTM programs by segments, personas, and verticals
- Produce sales and customer enablement resources and trainings
- Develop thought leadership pieces and product-related materials
- Support the marketing team in planning and executing demand generation and lead generation campaigns
- Conduct market and industry research to understand market trends, applications, competitive environment, influences, etc.
- Strategize with field enablement teams to ensure GTM teams are able to effectively position solution offerings to win competitive deals
Required Skills & Experience:
- Must have 4+ years of product marketing experience in a B2B SaaS environment
- Experience developing presentations and messaging around product offerings
- Demonstrated expertise in writing short and long-form product marketing content
- Exceptional strategic thinking, influence, and leadership skills
- Ability to effectively communicate complex ideas across teams
- Excellent verbal, written, and interpersonal skills
Versique is one of the largest recruiting firms in the Midwest and specializes in both consulting and permanent placement. With a valuable blend of functional, industry and recruiting experience, our award-winning team of headhunters has a proven track record of delivering exceptional talent acquisition solutions. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in it’s pronunciation: ver-seek.