Product Marketing Manager (ID:42018)
We are looking for a well-versed Product Marketing Manager to join our B2B SaaS client's growing marketing team!
We are looking for a strategic, well-versed Product Marketer to help define our client’s product marketing vision for a fast growth technology company serving the healthcare industry. In this role, you’ll be responsible for customer and competitive insights in an effort to define GTM, positioning, messaging, and branding. You’ll collaborate directly with the sales and product teams while working across multiple buyer personas to create compelling value propositions, sales enablement, and customer-facing assets. As the voice of the customer, your goal in this role will be to drive cross-functional efforts to launch new products and features that drive our client’s market share and influence roadmap decisions to meet customer needs.

The ideal candidate will be results-driven with strong strategic and tactical skills. 

This is a unique opportunity that will allow you to build, create, and scale product marketing from the ground up while working hand-in-hand (and reporting directly to) the CMO.

This is a fully remote position.

Role & Responsibilities:
  • Work cross-functionally to develop GTM strategies product positioning, messaging, competitive differentiation, sales enablement materials, and acquisition strategies to drive platform adoption
  • Develop compelling value propositions that elevate our client’s brand awareness in the market segments they serve
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Define new product launch strategies, GTM plans, and solution playbooks
  • Develop and curate sales enablement materials (case studies, product sheets, demos, product overview documents, presentation decks, feature guides, and educational material)
  • Provide content direction for marketing and sales enablement materials and collateral
  • Analyze target customer audiences and market pain points to identify market opportunities

Required Skills & Experience:
  • 5+ years of product marketing experience in the B2B technology industry highly preferred
  • Experience with Healthcare Provider buyer personas preferred
  • Customer first advocate. Must bring compassion and insight with you to every strategy and initiative to make sure we’re doing right for our customers and business
  • Ability to translate technical capabilities into digestible and compelling value propositions, marketing communications, and sales enablement materials
  • Must be a product marketing guru and have a solid understanding of market needs and trends
  • Analytical mindset, data and metrics driven yet very personable and collaborative
  • Storyteller at heart, excellent verbal, and written communication skills necessary

About Versique:
Versique is one of the largest recruiting firms in the Midwest and specializes in both consulting and permanent placement. With a valuable blend of functional, industry and recruiting experience, our award-winning team of headhunters has a proven track record of delivering exceptional talent acquisition solutions. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in it’s pronunciation: ver-seek.
Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.



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Product Marketing Manager (ID:42018)

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