Sr. Director of Demand Generation

We are looking for a Sr. Director of Demand Generation to join our B2B SaaS client’s marketing team.

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Job Description

We are looking for an outstanding Demand Generation Leader to join and lead our client’s highly-motivated and energetic marketing team.  As the Sr. Director of Demand Generation, you will strategize, implement, and execute all aspects of Demand Generation.

This is a high visibility position that will report directly to the VP of Marketing and will have 3 direct reports to start.

Role & Responsibilities:

  • Lead a team of 3 marketing professionals to successfully develop a comprehensive, full-funnel demand generation strategy
  • Own all demand generation and ABM metrics – must be able to interpret the metrics into actionable plans
  • Develop and manage marketing strategies across inbound channels: SEO/SEM, digital/display advertising, email, events, content syndication, webinars, ABM, etc.
  • Design and execute end-to-end marketing campaigns
  • Build and implement ABM programs across channels to generate pipeline
  • Manage and optimize lead management including lead scoring, lead routing, and efficient handover processes to the sales team
  • Create repeatable marketing playbooks and systems that can be measured and scaled
  • Support continuing campaign asset optimization through A/B and multivariate testing
  • Oversee marketing operations around campaigns, including systems administration, workflow design and configuration, campaign cadence and launch, and full campaign analytics

Required Skills & Experience:

  • 8+ years of marketing technology and demand generation experience; preferably B2B SaaS
  • Experience building and scaling a demand generation function with a proven track record of leading and developing high performing teams
  • Proven track record of driving large scale, high-velocity demand gen strategies
  • Expertise in technologies including MAP’s (HubSpot, Marketo, Pardot, etc.), CRM (Salesforce), analytics tools (Google Analytics, Looker), Conversions, Google Optimize or other A/B testing tool, and Drift or similar conversational tools, etc.
  • Ensure seamless data flow between HubSpot, Salesforce, and other systems to optimize the Martech stack for various programs
  • Strong understanding of account-based marketing (ABM) marketing tactics needed
  • Ability to create and optimize a lead scoring model that prioritizes high buyer intent leads and triggers automated nurture campaigns
  • Must be able to build a data-driven user journey across channels to successfully reach the right client, at the right time
  • Exceptional strategic thinking, influence, and leadership skills

About Versique

Versique is one of the largest recruiting firms in the Midwest and specializes in both consulting and permanent placement. With a valuable blend of functional, industry and recruiting experience, our award-winning team of headhunters has a proven track record of delivering exceptional talent acquisition solutions. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in it’s pronunciation: ver-seek.

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.



Apply for this job: Sr. Director of Demand Generation