VP of Marketing

Our B2B SaaS client is looking for an exceptional VP of Marketing to lead a team of marketers across geographies.

Apply for this job Apply for this job

Job Description

We are looking for a dynamic, growth-oriented VP of Marketing to lead, create, execute, and drive online and offline programs to help build our client’s sales pipeline. The VP of Marketing will lead a team of marketers across geographies. This results-oriented individual will own the entire demand generation strategy and vision including digital, SEM, SEO, ABM, campaigns, events, and any additions to the Martech stack.

We are looking for a self-starter who is hands-on, driven, creative, and has a proven track record of generating success. This individual must be proficient with all forms of marketing automation, advertising, events, and ABM.


Role & Responsibilities:

  • Optimize the entire demand generation funnel to drive sales pipeline and accelerate the velocity of prospects
  • Develop and manage marketing strategies across inbound channels: SEO/SEM, digital/display advertising, email, events, social, video, webinars, ABM, etc.
  • Oversee the buyer’s (and influencer’s) journey. Understand the buyer personas. Ensure that you are reaching and engaging with all of our prospects.
  • Manage and optimize lead management including lead scoring, lead routing, and efficient handover processes to the sales team
  • Expand the company’s channel buyer personas and strategy for segmentation to improve pipeline
  • Support continuing campaign asset optimization through A/B and multivariate testing
  • Employ proven ABM strategies when needed for specific accounts
  • Bring creativity and innovation to events while executing at an exceptionally high level. Drive prospects and engage customers at conferences, seminars, dinners, and customer summits
  • Create a strong team where you motivate and mentor your team members and build a culture of accountability

Required Skills & Experience:

  • 8+ years of B2B marketing technology and demand generation experience
  • Exceptional strategic thinking, influence, and leadership skills
  • Specific knowledge of the Martech landscape including proficiency with Salesforce and Marketing Automation
  • Strong understanding of account-based marketing (ABM) marketing tactics needed
  • Solid project management and process improvement skills needed
  • Excellent written and verbal communication capabilities


About Versique

Versique is one of the largest recruiting firms in the Midwest and specializes in both consulting and permanent placement. With a valuable blend of functional, industry and recruiting experience, our award-winning team of headhunters has a proven track record of delivering exceptional talent acquisition solutions. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in it’s pronunciation: ver-seek.

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.


Apply for this job: VP of Marketing