Versique CEO and VP Present Online Marketing Strategies at National Staffing Conference (NAPS)
September 22, 2014 – Versique’s CEO Tony Sorensen and Online Marketing VP Chris Peterson were selected to speak on the topic of online marketing strategies for the executive search and consulting industry at NAPS (National Association of Personnel Services) Annual Conference in Houston, TX, September 15-18.
The NAPS Annual Conference is the premier education opportunity for those in the search, recruiting, and staffing industry, bringing more than 400 business owners together for the opportunity to learn best practices, share business development strategies, and expand their professional networks.
Sorensen and Peterson led a session called “Is Google Your Friend? Convert Your Desk from Cold Calls to Client Call-Ins” which focused on the benefits of using online marketing to boost online presence, gain leads, and drive revenue.
“After a re-launching/rebranding the firm at the beginning of 2013, Versique experienced greater financial results than it had in the previous 10+ years – as the #1 executive search firm in our market – due to our online marketing strategies and tactics,” said Sorensen.
Online Marketing (including PPC, SEO, and a variety of additional tactics) drives more than 50% of Versique’s client and candidate revenue.
The firm offers experienced digital marketing services to organizations in a variety of industries, including the executive search and consulting industry.
Other Posts by the Author
- 2018 Year In Review
- Versique Hires Scott Peterson as Sr. Practice Director for Executive Search Practice
- Versique HR Lab: Mergers & Acquisitions
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