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2023 Mid-Year Market Update: Demand Generation

Seeing as it’s halfway through 2023, I wanted to provide a mid-year market update:

1. The job market is volatile.

Companies are hesitant to hire during this economic lull. While it’s understandable to have reservations about hiring in demand generation during uncertain times, it’s crucial to recognize the value and opportunities that investing in skilled demand generation professionals can bring to the future of your company. By seizing the moment and building support for your team, you position your business for accelerated recovery, increased efficiency, and long-term growth.

2. Market fluctuations.

Companies are leaning towards hiring interim positions and/or consultants while we wait out current economic conditions. In this dynamic environment, businesses require a holistic approach that combines data-driven insights, personalized messaging, and omnichannel marketing strategies to drive demand and generate high-quality leads. As the demand generation landscape continues to evolve, businesses must adapt their strategies to stay ahead of the competition.

What you can do:

We at Versique are responding to market fluctuations by offering both consulting and permanent placement talent to give your business that competitive edge. We offer a wide range of specialized services and leverage our deep industry knowledge and network to help your business optimize your marketing efforts and drive revenue growth.

Have you considered adding people power behind:

  • Product Marketing
  • Marketing Operations
  • Marketing Automation
  • Content Strategy
  • Marketing Strategy
  • Digital Marketing
  • and more…?

Versique Search & Consulting offers a comprehensive suite of services designed to assist clients in optimizing their demand generation efforts. With our industry expertise, strategic guidance, and specialized resources, Versique empowers businesses to achieve their revenue goals and navigate the complex world of demand generation successfully. With a full roster of marketing and demand-generation experts on your team, you can claim your market advantage and achieve almost anything.

Connect with me to discuss your pain points and how we can help transform your business.