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2023 State of the Market: Demand Generation

The most common question Versique receives is “What is the State of the Market?”. As the year has just begun, you’ve likely noticed that tech these days is the tale of two extremes. On one hand, you can’t turn around without hearing about layoffs. On the other hand, it feels like every company that hasn’t done a RIF, is hiring like crazy.

Wes Lieser, VP of Demand Generation & Marketing Technology, addresses the state of the market and provides some advice to stay patient and diligent.