Virtually any business, no matter the size, can benefit from including email marketing in the communications plan. In fact, email marketing has one of the strongest ROI’s because it can be targeted at specific audiences and include specialized calls-to-action. Are you one of the 20-30% of small businesses currently using email marketing? If not, these simple steps can help you use email to its full potential and build your brand in the process.
1. Determine Your Strategy
Do you have a good reason to send an email to your network? Don’t simply jump on the bandwagon. Have a goal in mind.
2. Determine Your Audience
Who’s listening to your message? You might have more than one audience and will likely have to make decisions on how to best address that dichotomy.
3. Determine Your Message
What’s relevant to your audience? Make sure your company updates, industry information, and whatever else you decide to include will be something of interest to those receiving it. Otherwise, it will become nothing more than noise.
4. Select an Email Service Provider
Not all tools are created equal, so make sure you choose one that accomplishes everything your organization needs.
Read the original (and expanded) blog post on Deluxe’s Idea Hub blog to learn four additional steps to creating a successful email marketing campaign!
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