Company Engagement: The Grass Is Greener…When You Foster It!
June 3, 2015
If you notice a lag in your company’s performance despite your best efforts to present a bright and shiny brand image, there might be another thing to consider: How honest are you really being with your clients and employees?
Everyone from your clients to your employees appreciates honesty. If you present yourself as a luxury lakeside retreat, when what you really offer is a shady swamp-side shack, you’ll probably find yourself in some trouble. It takes more than flashy marketing to engage people with your brand.
The grass on the other side is only greener if you don’t focus on your own lawn. Everything from internship programs and succession planning, to collaboration and incentive programs can act as fertilizer and water to grow your company.
Once you see growth, it’s time to manicure and weed your new green grass by providing timely employee feedback, listening to customer feedback, and finding new ways for your employees to use their knowledge and experience.
To find out what else your competitors are doing to keep their grass green and beautiful, read my full blog on Performance I Create.
–> For instant access to Versique’s blogs, great career how-to articles, and industry trends, follow us on Twitter at @Versique and on LinkedIn!
Versique / About Author
Versique is a high-performance recruiting firm that specializes in interim solutions, direct hire, and executive leadership search. Our team of experienced professionals and seasoned leaders across various areas of expertise and industries have been in your shoes. We can quickly assess your whole people picture and identify the elements that will take your business to the next level.
In 2019, 2020, and 2021 Versique was recognized as Star Tribune Top Workplace, was nominated as a Best of Business Finalist by Twin Cities Business, and made the Minneapolis / St. Paul Business Journal's list of Twin Cities Largest Executive Search Firms. Versique also ranks as one of the top 25 most socially/marketing engaged staffing firms in the country and #1 in Minnesota by LinkedIn.
The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in its pronunciation: ver-seek.