CPG Market Overview
While consumer behavior will shift and markets are intrinsically variable, the need for strong consumer product talent remains consistent. The shift in consumer products trends is focused on retailer needs, online growth, buying behaviors, and data analytics. It’s important to understand the roles, qualifications, and salary ranges that align with these market trends, whether you are looking for top talent or for your next role.
As the needs of retailers and consumers change, CPG companies must also adjust. Retailers demand more specialization in products, rigorous analysis of shopper and consumer data, and an understanding of the growth in online shopping and the omni-channel world. These trends make the need for specialized qualifications in category, retailer, and data knowledge even more important. CPG companies need talented, cross-functional individuals who can sell, market, and deliver insights to win.
The consumer products industry is one of the largest in North America and, as its success proves, it is here to stay. The CPG market overall is quite competitive, due to high market saturation and low consumer switching costs. While the existence of consumers is a constant, evolving roles mean new hiring challenges for CPG companies. Having worked with and for large CPG companies, our team has a talent for quickly identifying those factors that make a company highly competitive in the marketplace.
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