On June 14th, Versique partnered with Vereigen Media to host a webinar.
Wes Lieser, VP of Demand Generation & Marketing Technology, presented, along with other demand generation professionals, and shared practical tips on creating a successful demand generation strategy, crafting targeted content, tracking and measuring success, and optimizing your approach based on data and insights.
This webinar covered the following topics:
- Identify the essential components of a successful demand-generation strategy
- Outline the steps for building a demand-generation plan
- Provide actionable tips for creating targeted content that resonates with your audience
- Discuss how to track and measure the success of your demand-generation efforts
- Identify key metrics to track and how to interpret them
- Provide actionable tips for optimizing your strategy based on data and insights