A high-growth B2B SaaS company seeks a growth-minded, revenue-focused marketing leader to guide them through their next growth stage.

Our client is a well-established (25 years old) yet high-growth B2B SaaS company that partners with some of the most recognizable brands in the world (Tesla, UPS, Nationwide Insurance, NBC Universal, US Olympics, and the United Nations.... to name a few)

If you're a B2B SaaS marketing leader who loves to own the market, turbocharge the demand gen engine, and lead/develop a marketing team, let's chat. 

This position is remote in North America, but the Eastern or Central time zone is highly preferred. 

Roles & Responsibilities:

• Develop an effective demand generation strategy to drive the pipeline and acquire new customers at scale globally.

  • Introduce account-based marketing to increase conversations, engagement, and conversions with the ideal customer profile. Partner/Align with sales on GTM cadence & event/field strategy and ensure a harmonious partnership is optimized. 

• Increase the customer’s lifetime value. 

  • Develop cross-sell and expansion strategies, migrate customers to the standard product versions, capture increased ARR in the process, and protect customer retention. Many of our customers are still using a version of our software that was previously customized for them. We have worked diligently over the last few years towards productizing a single solution offering. Paint the future vision for these customers and develop the campaigns and incentives to encourage their migration elegantly. 

• Establish defensible product and marketplace positioning with effective differentiation. 

  • Collaborate with Product, Engineering, and Sales leads to define the key value proposition for the company and the product portfolio. Revisit the positioning and messaging to attract more enterprise buyers. Our intuition is that our positioning and messaging can be up-leveled and clarified to resonate with prospects -- not just after they have mismanaged an incident, but beforehand. Enable the sales force to position the product to executive decision-makers confidently.

• Build a brand strategy to drive business impact, including new product launches, acquired solutions, and technology integrations. 

  • Craft compelling messaging and experiences that strengthen brand affinity and growth. Analyze data and trends to inform creative strategy.

• Coach, lead, and grow your team. 

  • You will start with a team of 6, a robust tech stack, and some third-party resources. Evolve and design the team smartly as the business grows. Train, motivate, and challenge the team. Build an agile marketing team. Recruit talent across specializations. Cost-effectively manage agency partners to deliver quality results on time and within budget.

• Contribute to overall company strategy, culture-building, and maturation of operations. 

  • You'll join a seasoned sales leadership team and participate with the broader executive leadership team in key decisions regarding M&A, culture-shaping, and additional strategic initiatives.

Required Skills & Experience:

• B2B SaaS marketing leadership background 

• You have contributed materially to a business that scaled revenue

• Comfort with a broad TAM

• Product marketing/solutions marketing strength

• Digital DNA

• Demand generation strength

• Strong analytical skills driving data-driven business cases

• Distinctive problem-solving and thought leadership

• Team Leadership

• Domain Expertise

• PE familiarity

• 5+ years of experience leading rapid growth from $20M to $50M+

About Versique:
At Versique, we believe people are more than a resume. People invent, propel, unearth, and build. They transform teams, markets, industries, and bottom lines. People do more than fill an open position. They open greater potential. We're here to help fill your human potential and build your human capacity. The Versique brand represents a powerful combination of "versatile" and "unique," hinting at the concept of "search" in its pronunciation.

In 2023, Versique made the Inc. 5000 list of fastest-growing private companies, and the Minneapolis-St. Paul Business Journal's Fast 50 list for fastest-growing private companies in Minnesota. Additionally, for the past four years, Versique has been recognized as a Star Tribune Top Workplace and awarded a Best Place to Work in 2022 by the Minneapolis/St. Paul Business Journal, which speaks to the incredible culture we've fostered.
We believe people are the ultimate business advantage. Let's find your people together. And make the best possible.

Versique is an equal-opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.

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