VP of Marketing, Demand Generation

Our client is known for their entrepreneurial and innovative spirit and looking to add a VP of Marketing to their team.

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Job Description

Summary:          

Our client is looking for an exceptional individual to drive client and revenue growth across markets and channels. The ideal candidate will be a leader and the company’s expert on marketing strategies and tactics that drive revenue while creating unique brand messaging. The role will report directly to the President.

Roles & Responsibilities:

  • Manage all demand generation and fulfillment channels; SEO/SEM, Social Media, Marketing Automation, etc.
  • Develop and implement acquisition marketing plans that drive notable financial impact to company’s revenue stream, profit and growth
  • Rejuvenate and increase brand awareness
  • Establish and execute inbound and outbound campaigns for digital and offline channels including PPC, SEO, display, social, webinars, SMS/email nurture streams, website properties
  • Develop the company’s strategy for segmentation to improve pipeline
  • Build compelling content and conversion pathways to generate leads from existing database
  • Consistently conduct A/B testing and content placements while optimizing lead generation form flows
  • Lead and oversee Marketing Operations including demand generation technology, data infrastructure, roadmap, tools, reporting and dashboards

Required Skills & Experience:

  • 10+ years of marketing experience, 5+ years of B2B demand generation and lead generation experience
  • Experience leading and managing a marketing team of direct reports
  • Marketing Automation a must and expert skills in Salesforce highly preferred
  • Analytical mindset, data and metrics driven  
  • Superb written and verbal communication skills
  • Exceptional strategic thinking, influence and leadership skills a must
  • Proven track record in Microsoft Office suite with advanced Excel competency (V Look Up, Pivot Table, Macros)

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Apply for this job: VP of Marketing, Demand Generation