Questions to Answer Before Your Website Redesign

by Kelli Schutrop

So you want to redesign your website? Whether it’s the first time you’ve done it or simply your first time managing the process, you’re in the right place. Let’s walk through the questions you’ll need to answer to start the journey to your newly redesigned website.

Why are you redesigning your website?

Have you acquired another company? Expanded your service offerings? Do you simply need a refresh? It’s important to pin down the why before investing the time, money, and resources in a full redesign.

How much will it cost and how long will it take?

The price can range anywhere from $10,000 to $100,000+ depending on how complex the project is. The timeframe can also vary from a few months, to over six. Determine the scope of your project and then nail down a budget and a timeframe to have it done.

Who will redesign your website?

Most companies can’t tackle a project this big in-house. You can work with a smaller firm (even a single person shop) for simpler projects. For more involved redesigns, you might want a boutique or even a large agency as your partner.

What’s your involvement once it gets started?

Get ready for lot of project management. Whatever agency you work with will need approvals along the way and keep things moving forward. Another aspect to consider is content creation. Do you have the time and writing prowess to do it in-house or should you have your web design partner help you?

To find out what else you’ll need to get your website redesign off the ground, read my full post on Deluxe’s blog.

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