SEO: What It Is and How It Affects Your Business

by Versique

What is SEO and Why Do It?

In this day and age most modern business owners, and certainly the majority of marketers, are aware of what SEO is and their need for it. However, if you still wonder what SEO is and why you should invest in it, you’ve come to the right place.

What is SEO?

SEO stands for Search Engine Optimization which refers to the art of improving a website’s visibility within search engines like Google, Bing, and Yahoo in order to increase the number of visitors the site receives. SEO is the study of how search engines work and the factors that can be manipulated to increase a website rankings within a given SERP (Search Engine Results Page). Search Engine Optimization utilizes numerous tactics, both on- and off-site, to influence the hundreds of search engine ranking factors. The sought after result is achieving top rankings within a SERP for a high volume search query related to your product or service, which provide a significant amount of quality organic (not paid) traffic to the website.

Why is SEO Important?

How many times have you used a search engine (like Google) to find a product or service this month, this week, or even today? According to Google, there are more than 100 billion searches performed each month on their search engine alone. More than 90% of this traffic clicks somewhere on the first page of search results within a given search engine. In fact, more than 50% of traffic clicks on the first three results. This means that if your website does not rank on the first page of search results for a search query related to your product or service, your consumers are unlikely to find you.

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The internet never sleeps and your website is open 24 hours a day, 7 days a week, all year long (discounting maintenance downtime). It helps people understand your company, contact your business, provide leads, and generate sales. In SEO, as in anything, visibility can make or break your business. So, if you’re looking to increase your website’s visibility, investing in Search Engine Optimization is one of the best ways to do so. Learn more about Search Engine Optimization or to contact our Digital Marketing Agency about our SEO services to get started.

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