April 28, 2014 — Chris Peterson is helping companies use interactive marketing to drive business results as vice president of online marketing at Versique Search & Consulting, a St. Louis Park-based executive search firm.
Peterson, who has more than 13 years of experience in the digital marketing industry, said he sees no slowdown in online marketing anytime soon.
“Every company needs to be working on online marketing in some fashion,” Peterson said. “That’s where everybody goes to find a service and when they do research on a business. Online marketing is only going to grow.”
Peterson oversees online marketing efforts both for Versique and for client companies, helping them develop interactive marketing strategies and use customized solutions such as search engine optimization, pay-per-click advertising management and social media marketing.
Peterson previously worked as vice president of online marketing at Risdall Marketing Group. Peterson’s clients at Risdall included Versique founders Tony Sorensen and Chris Ohlendorf, who chose him to launch Versique’s online marketing division.
In addition to outsourced online marketing services, Versique offers technology consulting and permanent placement services for companies seeking to start or expand internal online marketing teams, Peterson said.
Peterson, who has a bachelor’s degree in marketing from Montana State University, said a college internship at an e-commerce company propelled him into digital marketing as that field was emerging in the early 2000s.
“It allowed me to see that I truly love how online marketing worked, and I found that I could take a lot of traditional aspects of marketing and directly apply them online,” Peterson said.
Q: What is your goal in developing online marketing strategies?
A: We can help them to drive whatever it is from a business standpoint that they’re trying to do on the Web. That’s ultimately what’s most important to me, how we help them with their business objectives and what we use from an online standpoint to help drive those business objectives.
Q: What goes into a successful online marketing campaign?
A: At this point search engines drive 50 percent of traffic to websites. So you need to put a solid search engine optimization or pay-per-click program into place as a foundation … then facilitate lots of other tactics that go along with that.
Q: How has your early introduction to online marketing influenced your work?
A: I’ve been doing this for a long time and have seen a lot of different ways to do things. Taking some of that knowledge and going to corporations and trying to figure out how I can help them, that’s what I wanted to do.
Versique is a high-performance recruiting firm that specializes in interim solutions, direct hire, and executive leadership search. Our team of experienced professionals and seasoned leaders across various areas of expertise and industries have been in your shoes. We can quickly assess your whole people picture and identify the elements that will take your business to the next level.
In 2019, 2020, and 2021 Versique was recognized as Star Tribune Top Workplace, was nominated as a Best of Business Finalist by Twin Cities Business, and made the Minneapolis / St. Paul Business Journal's list of Twin Cities Largest Executive Search Firms. Versique also ranks as one of the top 25 most socially/marketing engaged staffing firms in the country and #1 in Minnesota by LinkedIn.
The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in its pronunciation: ver-seek.